I don't recommend individual products. They are most,y the same, but some spend more on advertising! It's a profitable business! Make sure they will help you RESTORE your identity if it is breached. Ask about the dollar value of the insurance they provide against the cost of identity restoration. (You, of course, are protected against any loss on credit cards or bank accounts.) but the time and energy spent unraveling future problems could be costly also, if you know you won't be needing to use your credit to refi your home, buy insurance, or open a new credit card, consider a credit FREEZE, discussed in a very recent post in the credit section of this blog.